建置品牌策略地圖的4大要素

【夢蝶園 品牌知識庫】

1.【核心理念】-品牌所賴以維繫的理念，是公司存在的基礎;

核心理念也是支配我們所傳遞的每項訊息。

[Core Concept] - The Concept that the Branding relies on to maintain ,

It is the foundation of the Corporate Existence; The Core Concept also

dominates every message we deliver.

2.【核心訊息】-品牌所傳達的主要訊息，次要訊息也不能背離主核心原則，甚至要進一步強化落實。

[Core Message] - The Main Message conveyed by the Branding, the secondary message can not deviate from the Main Core Principle, and even further to strengthen & Implementation.

3.【品牌個性】-品牌在傳遞訊息時，一貫採用的語調、態度，皆具有濃厚之情感成分，能讓消費者留下正面、深刻之印象。

【Branding Personality/Character】When the Branding delivers the message, the Tone and Attitude with strong Emotional Component, which can keep a Positive and Deep Impression on the Consumers.

4.【品牌符號】-品牌在傳遞核心訊息、品牌個性時，必須用到的配套工具，包括：顏色、字體、商標、版面、配音…etc.

【Branding Symbol】 - A supporting tool that a Branding must use when delivering Core Messages and Branding Personality/Character ; including:

Color, Font, Trademark, Layout Design , Dubbing …..etc.

Propositioned by: 林天祥mikko老師

-夢蝶園資深品牌策略經營顧問.