建立品牌的策略規劃4步驟
【夢蝶園 品牌知識庫】 1.) 建立品牌-注入品牌建立的成功關鍵要素KSF. Establishing the Branding. - Injecting the Key Success Factors/KSF of Branding Establishment. 2.) 品牌(行銷)策略規劃&策略執行. Brand (Marketing) Strategic Planning & Strategic Implementation. 3.) 建置品牌通路與品牌國際化推廣經營. Build Branding Channels and Branding Internationalization /Promotion. 4.) 創造品牌價值-品值Value of Branding. Create Branding Value - Value of Branding. Propositioned by: 林天祥mikko老師 -夢蝶園資深品牌策略經營顧問.